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Creative

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Overview

We get under the skin of your organisation to develop a creative strategy that embodies your mission and values.

Whether you’re launching a brand or introducing yourself to new customers, we’ll help you with outstanding design and intuitive storytelling that create deep connections with your audience. Our work is built on original ideas that push boundaries to establish a distinctive identity for your brand.

  • When it comes to branding, we’re creatively driven and strategically led.

    Think of your branding as your company’s DNA. It should shine through in everything you do, be it your products, your advertising style, the design of your logo, your livery, your tone of voice, the works.

    Your branding’s purpose is to make you instantly recognised with an identity that stands out in a crowded marketplace.

    People don’t have relationships with products; their loyalty is to brands. And the best branding is based on strong ideas. These are what create a visual and emotive relationship binding followers with your brand.

    We can build you a distinctive brand identity with a competitive edge starting firstly with getting to know you and your customers. From that we’re then able to distil a comprehensive brief and strategic approach that underpins all of your communications and gives us a clear direction on where we’re heading. We then begin with logo exploration, creative concepts followed by a collaborative process of iterations and refinement until we, and you, are 100% on board with your brands new identity.

    Following the brand creation, we’ll work with you to ensure your brand grows and evolves as it should.

    Branding Design

    Logo Exploration

    Brand Guidelines

    Brand Collateral

  • A picture speaks a thousand words.

    Outstanding graphic design has the unique ability to communicate the soul of your business like nothing else can, and do it in ways that speak to an audience instantly, below the level of conscious thought.

    Graphics are the purest form of visual persuasion, which explains why the very best graphic design has the power to move us, whether it’s in digital form, a poster, infographics, a simple leaflet or a company brochure, all of which are our specialities.

    There is much more to graphic design than simply arranging images on a page or a screen; understanding how colours work together to create an appropriate mood – or to reflect the persona of your organisation – is one of graphic design’s core principles. And let’s not overlook the fact that typography also plays a crucial role in creating the desired visual effect, and can even enhance the meaning of the words being used.

    Even the way various design elements can guide a user from, say, a landing page to a call to action, can be an important consideration.

    Our talented team of designers are skilled at speaking to your customers on this unique level by creating and combining highly original visual elements in truly innovative ways that are as distinctive online as they are on the printed page.

    Our designers use a multitude of software and good old pen and paper to bring designs to life. What ever your requirements we have the tools and skills to deliver it.

    Adobe Creative Cloud gives us access to over 20 pieces of software to bring ideas to life, from Photoshop and Illustrator for design to InDesign for brochures and literature. Jump into Xd to bring a website to life and finish in Premiere Pro to tell a story with an interactive video.

  • Tell your story with unique illustrations.

    Sometimes, just stepping away from the stock photos and deciding to make your brand stand out from the crowd with original illustrations will work wonders to tell your very own unique story.

    Whether it’s creating fantastical, impossible worlds, grabbing attention with on-trend styles or conveying abstract ideas, illustration can be a fantastic communication tool that can inspire the imagination.

    In so many contexts – from bright, bold and simple stills, to highly graphic online animations – illustration can achieve effects and go places that photography could only dream of, and provide a totally fresh spin for an otherwise commonplace subject.

    Bespoke illustrations tailored to a specific business can be an unexpected – and for that very reason eye-catching – way to help set your message in a more personal and engaging, exclusive, premium, or just plain quirky context.

    Other times, illustration can convey potentially challenging subject matter, and do it in style. This form of visual communication, when used in stills or as animation and matched with the right story, can be different enough to make all the difference.

    Storytelling

    Animation

    Infographics

    CGIs

  • You built a business – make sure people remember it.

    Every single piece of business collateral in your marketing armoury serves the same important purpose – to ensure that your brand establishes a lasting place in your audience’s memory and keeps you and your brand top of mind.

    The primary job of business collateral is to present you as you’d want a potential customer to see you; to set you apart from your competitors and to create the right kind of impression.

    It makes no difference whether it’s your business card or company swag, its design and creation needs careful thought and deliberation. Bear in mind that your business stationery not only identifies the business, but it is also an effective marketing tool.

    When you correspond with clients and other businesses, your business stationery is the first thing they notice about your company. It’s part of their introduction to your brand. And it goes without saying that it must be of the highest quality.

    Brochures & Flyers

    Brand Collateral

    Business Stationery

    At Harrison Carloss, we have a talented group of designers who will make sure that any printed collateral they create that represents your company is not only unique and distinctive, but remains relevant and memorable, all the way from a business card, letterhead or brochure, to the broadest multimedia campaign.

  • The right choice of words.

    Carefully crafted copy can spark new ideas, fire the imagination, change minds, stimulate and inspire us and create new moods, or influence public opinion.

    Sometimes it only takes a penetrating slogan, a dramatic headline, or even a single well-chosen word, to work its way into your memory. Other times it might be that a new website needs to be populated with words capable of powering an entire online business. Or maybe a tired website needs an overhaul, complete with a whole new tone of voice geared to a highly specific market.

    Words are the currency of thought. They’re what make media social. Words are how we communicate our wishes, ideas, feelings and desires.

    More to the point, words are unique in being the only way to present clear and persuasive arguments, captivate with a thoughtful phrase, or bring the most original concepts alive.

    In a world dominated by technology, choosing and using the right words to help us communicate clearly is more important than ever.

    Our team of copywriters can help you find the words you’re looking for to start a deep and meaningful conversation with your customers. Prepare to be moved.

    Blogs

    Social

    On-page Content

    Tone of Voice

    Ad Copy

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